The Board and Team

Meet the people helping power the future of strategic energy management.

SEMC’s Board and Staff bring together leaders, practitioners, and advocates from across the industry who are passionate about collaboration, innovation, and advancing SEM practices. Get to know the individuals supporting our members, guiding our mission, and helping shape the future of the SEM community.

Bio

Kim has more than twenty-five years of experience as a program and project designer, developer and manager for industrial and commercial energy efficiency, distributed generation and other integrated demand-side solutions. From 2009 to 2017, Kim led Energy Trust of Oregon’s Production Efficiency program for industry and agriculture, providing comprehensive technical services and incentives to support custom projects, efficient technologies, and ground-breaking SEM offerings. As the Principal Consultant for Great Work Energy since 2018, Kim supports California regulators, stakeholders and utilities as an Independent Evaluator for third-party EE program procurement processes, including oversight of SEM and other meter-based program solicitations and contracting. 

Bio

Michelle Keller has been supporting sustainability since 2001, collaborating with supermarket chains, educational campuses, and small businesses in ten states. She specializes in understanding how to leverage relationships to bring state and utility efforts together with engaged customers to foster real progress toward the ambitious efficiency, resource demand management, equity, and carbon reduction goals that drive current efforts in this field.

Michelle is excited to be part of the launch of SEMC as an independent organization to support all the enthusiastic and motivated SEM practitioners - programs, SEM implementers and participating customer sites - in their activities at facilities across the US and Canada. 

Bio

Prior to VEIC, he worked as Net Zero Grid Program Manager at the Massachusetts Clean Energy Center, collaborating with policymakers and utilities to upgrade the electric grid, reduce costs, and achieve the Commonwealth’s decarbonization goals. Rees received his Master in Public Policy from the Harvard Kennedy School in 2021, where he was a Rappaport Public Policy Fellow with a focus on public and private solutions to climate change and the energy transition. He received his B.A. from the University of North Carolina at Chapel Hill where he was a Morehead-Cain scholar.

Bio

Nick has 20 years of energy management and consulting experience, furthering the transformation of organizations in the adoption of efficiency and sustainability practices. As a managing partner at Goldfin, Nick leads teams to craft and implement energy management and sustainability programs, including SEM Programs. 

Bio

While at Cascade Energy she held numerous positions in SEM delivery including SEM Coordinator, SEM Coach, Sr. SEM Coach, Program Manager, SEM Innovations Lead, and finally SEM Director.  

She has held leadership positions in the North American SEM Collaborative (NASEMC) and other organizations, and has published and presented whitepapers on SEM and decarbonization. She was on the NASEMC Leadership Team for three years before joining the first-ever SEMC board of Directors. 

Bio

For almost 20 years, Chad has spearheaded SEM efforts across the US, Canada, and in several countries.  He contributed to the SEM standard ISO 50001 and has been a long-time convenor within the Northwest SEM Collaborative and co-founded the North American SEM Collaborative.  

He lives in Bend, Oregon with his wife and two boys. 

Bio

Kati brings over 20 years of multi-lens perspective to the Collaborative, having worked as a customer, implementer, program administrator at Energy Trust of Oregon, and utility program administrator at Portland General Electric.

Through her ongoing work with the SEM Collaborative, Kati is focused on raising the visibility of SEM, supporting its measurable impacts, and accelerating its adoption across utilities, implementers, and customers.

Bio

Krystal previously served as Executive Director of Real Change Homeless Empowerment Project , Vice President of Business Operations for the Seattle Seawolves Major League Rugby team , Director of Operations for the Washington State Democrats, and Executive Director of Seattle Pride.

Krystal also served as Deputy Mayor and City Councilmember for Burien from 2018 to 2021, where she focused on policy development, budget leadership, and community engagement. 

She is passionate about advancing collaboration, sustainability, and organizational growth, and brings a strong background in stakeholder engagement and strategic leadership to the strategic energy management sector.